Enter keywords into the search section in itunes and filter for podcast episodes
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Podcasts are becoming more and more popular; no matter what you want to talk about, there’s probably a podcast on it. Enter keywords into the search section in iTunes and filter for podcast episodes. Then arrange them by popularity.
Once you find a podcast episode that looks popular and addresses your topic, look for the show notes page for the podcast online. Most podcasts have a page dedicated to each episode with a synopsis, transcripts of the episode, links to things mentioned in the episode and a comments section for discussion. You can use the resources listed in these notes--as well as the podcast itself--as a source of research material and idea-generation for your own content.
Buzzsumo (http://buzzsumo.com/)
You can use this tool to search a domain or a keyword and get a breakdown of the most popular content (according to social shares) for that site or keyword.
Facebook and Linkedin Groups
You can find a Facebook or Linkedin group dedicated to almost any topic. There are groups of people with certain professions, of people interested in a skill, people who are all using a certain tool.
You want to look for groups that are highly active and engaged. Often you’ll come across groups that are inactive or that are filled with spam and self-promotion; avoid these. Look for groups with lots of recent posts that have high engagement.
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