the structured data on your desktop site will be the same in other words

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Fortunately, theres an elegant solution discussed earlier in the mobile SEO section in the on-page SEO chapter, but Ill let Google spokesperson Gary Illyes take the reins, with a direct quote from a discussion about the update at the SMX Advanced search conference in Seattle...

"If you have a responsive site, then youre pretty much good to go. Why? Because the content on your desktop site will be pretty much the same on your responsive site. The structured data on your desktop site will be the same.”

In other words, if your site is responsive and supporting mobile users, you can lie back and enjoy a PiƱa Colada, knowing your desktop-only competitors will eventually fall to the wayside, while you bask in the glory of a mobile-first paradise for users.

For the detail-a-holics out there, here are the likely scenarios for varying mobile implementations…

- Desktop sites with no mobile versions will not be crawled by Googles special mobile spider called Smartphone Googlebot. They will continue to be crawled by desktop Google and likely perform worse in mobile results due to Googles continued focus on improving mobile results for mobile users.

- Sites with responsive web designs (supporting both desktop and mobile in the one design) will continue to perform the same in both desktop and mobile results.

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